The Premiere Matchbox Collection

Two great traditions that grew up together

As millions of travellers took to America's highways, COCA-COLA began selling its delicious soft drink in gas stations. Here, a classic 1957 Chevy Truck owned by the Atlanta Bottling Co. delivers two COCA-COLA vending machines to one of its many service station customers
	By the 1930's, COKE was part of the fabric of American life, and a bottle of COCA-COLA was a common sight in the home and in virtually every type of retail establishment. This 1932 Ford Model AA carries a truckload of COCA-COLA bottles that will soon quench the thirst of an appreciative public.
One of the most obvious ways to make the name of COCA-COLA familiar to all was to promote it - in its trademarked Spencerian script - in as many places as possible. A classic 1920 Mack AC truck carries the authentic reproduction of a sign that appeared in front of "Stoneleigh Pharmacy."
	Before vending machines were invented, there was nothing like reaching into a big red metal ice cooler at the gas station of grocery store for an ice-cold COKE. Now, a COCA-COLA bottle cooler is being delivered by a vintage 1930 Ford Model A Pickup Truck in a fascinating die-cast replica.
By the 1930's sales of COCA-COLA had reached extraordinary levels. This milestone was proclaimed in the slogan, "Nine Million Drinks A Day," captured in the sign displayed proudly atop this 1937 GMC "Special Delivery" Van.
	As early as 1908, it is estimated that signs bearing the COCA-COLA name covered 2.5 million square feet of walls on American buildings. Two slogans, "Delicious & Refreshing" and "Ice Cold Coca-Cola Sold Here" are captured on a 1912 Ford Model T, another product of ingenuity.